More and more companies are starting to rely on new technologies such as social networks and communities of practice to communicate with their existing and potential clients.
It´s very common to see social networking buttons in some companies sites to expand their contact network and social reach. Microsules Laboratories, from Uruguay and Bioaromas Group, Latin America have decided to include a link to Engormix.com in their websites along with two of the most recognized social media like Facebook and Twitter. Engormix has an added value over those especially because marketing investments can be made directly to a specific audience and it´s easy to measure and monitor the information flowing through the site.
Engormix.com is the largest international online community related to animal production specialized in specific markets of the agricultural sector with more than 200,000 active users in the 21 communities developed in English, Spanish and Portuguese.