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After three successful years in Beijing, the 4th Annual International Poultry Forum China will move to its new location in Shanghai at the Intercontinental Shanghai Pudong on August 21-22, 2015. More than 200 professionals from China’s leading broiler producers, the China Broiler Alliance, and the industry’s poultry supply chain are expected to attend this two-day educational and networking forum.
The 2015 International Poultry Forum China will be centered on poultry consumption and the efforts to integrate the entire chicken industry supply chain. Respected industry experts from around the world will provide presentations focused on three themes:
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Farm to Table–Safe Production Ensures Safe Food
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Farm to Table–Consumer Drive Ensures Safe Food
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Poultry Meat Products Study and Development
The Survey of Chinese Chicken Consumers conducted by show co-organizer Shanghai LyJa Cultural Media Co., LTD shows the consumption ideas, psychology and preferences of consumers across the country of China are changing. Chinese consumers prefer to purchase free range chickens and chickens slaughtered on the spot, and care more about the safety and freshness of raw chicken as well as the safety and flavor of the cooked chicken.
“We are excited to once again welcome top industry professionals to International Poultry Forum China to share their ideas on chicken consumption, quality and safety", said Dingding Li of Shanghai LyJa Cultural Media Co.,LTD. “This unique event allows us to work together to ensure the sustainable and healthy development of the poultry industry in China.”