The story of Isaac and the apple has inspired many. In the spirit of it, exhibitors of SIAL China often challenge the convention. Together with XTC this year, SIAL China 2012 is once again pushing the envelope in food & beverage industry.
The vitality of SIAL China aligns with its innovative DNA. The largest international food & Beverage show in China is certainly second to none when it comes to original and innovated products.
SIAL China has been working with XTC (An organization involved in the development and sale of new consumer goods, particularly in the food category) to push its limit for innovative food & beverage products. This year, SIAL China embraces this particular sector with a newly created program "SIAL Innovation". No doubt 2012 is going to leave you a new taste in your mouth. Together with 40 countries and their brand new products, SIAL China 2012 is destined to be the must-go event of the year.
Come and explore SIAL China 2012‘s innovation. Let the show innovate your taste and joy.
In 2011, 2 home -grown international brands awarded as "China most innovated Exhibitor"
Trends & Innovations Competition
SIAL China reveals global trends and innovations through its Asian innovation observatory.
For the past 7 years, SIAL China has been a platform for manufacturers to communicate on food innovations by offering them a comprehensive service. Whether visitors are from the retail trade or foodservice fields, the Trends & Innovations observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.
Exhibitors get free use of the Trends & Innovations logo for the products selected.
How to participate in Trends & Innovations Competition?
1st step: Exhibitors register their product(s) free of charge.
2nd step: The Jury validates the eligibility of your product(s) according to the criteria of novelty on the Asian market and the answers of the 2 questions:
Why is the product innovative?
What innovative benefit does it bring to the consumer?
The products are selected by a jury made-up of international experts. The jury is chaired by XTC World Innovation Europe. XTC also operated Trends & Innovations Competition in SIAL in Paris and SIAL Canada.
The selected products are showcased during the 3-days show in the Trends & Innovations Area. This area is visited by 70% of visitors.
A special prize will be awarded by the jury to highlight the best of the best innovative products exhibited in SIAL China 2012.