PPLAPP is a new mobile application from Perendale Publishers Limited - but with a difference.

For millng industry representatives with smart phones and/or tablets, the data within the IMD is now readily available on the move along with several other useful links to industry informationn including the new Event's Register.

"It is so convenient that users will be able to search on a company by its name or by product/service provided and immediately call or email that company from within the application," says Roger Gilbert, the managing director of Perendale Publishers Limited.

This is a first for the milling industry - and is suitable for all those working in the field of flour, rice, cereals, oilseeds, animal and fish feeds and other milling operations who might need to know international suppliers of products and services at any time, he adds.

"It's a industry specific telephone book that you can use on the move and talk to those suppliers who have the products/services you are interested in. PPLAPP will become an industry standard resource.

"It's free for companies to list their products/services and it's free for industry personnel and others to use. Simply browse to http://www.internationalmilling.com using your smart phone and install it!

"Companies who do not yet appear in the listings can register by visiting the regular website (at http://www.internationalmilling.com) and requesting registration details," he adds.

"We are very excited about this development and look forward to developing PPLAPP's functionality futher in 2012 to provide industry with really useful resources," says Mr Gilbert.