Success was certainly not a foregone conclusion: continue to further professionalization the event with a change in opening days, in a particularly tough economic climate, while pioneering the use of a concert venue – the “Zénith d’Auvergne” – for a national cattle show championship. “We put on a great show” was how Roger BLANC, President of the SOMMET DE L’ELEVAGE, summed up the event as doors closed on this 18th edition. The SOMMET DE L’ELEVAGE 2009 beat the odds, without losing any of the conviviality that makes the event.
Feedback from exhibitors on the new opening days was unanimously positive. From renewable energies through to farm machinery and back to veterinary solutions, all the exhibitors are united in agreement that the SOMMET is an exceptional forum for building contacts.
Sylvain VERNIERE from LELY, whose Juno automated feed delivery system was shortlisted among the Sommets d’Or 2009 innovation prizewinners, is pleased with how this latest edition went: “This year, in a move to counter the expected drop in traffic due to the economic crisis, we opted to host a bigger stand and more new product features. Our experience of the SOMMET was again extremely positive, since it enabled us to forge strong relational ties with our customers. We were able to gauge the outreach of our new products through reactions from the public, and the results look good.”
Another standout point was the continued international expansion at this year’s show, with 381 foreign exhibitors from 30 countries and close-on 2500 international visitors who came from 62 countries to scope out developments and sign contracts. Benoît DELALOY, international affairs manager for the SOMMET, explained how “All 22 farm tours and technical unit visits earmarked for our international visitors were constantly fully booked, and the show ring presentations of French beef breeds were a resounding success, as was the new International Club host centre for foreign delegations run by the ADEPTA”.
Roger BLANC claims that “Looking back, the rough reception given to French Minister for Agriculture Bruno LE MAIRE, although regrettable, was nevertheless understandable. There’s no denying the tough economic situation facing farmers, and the reception given to the Minister underlines just how desperate things have become for many of them. We can only hope that the Minister has understood the messages voiced by trade organisations and the farmers alike, and that the SOMMET DE L’ELEVAGE has lived up to its role as a key event for dealing with current issues in agricultural affairs”.
A packed house at the Zénith for the Salers breed
«We are immensely proud to have been the first to compete in the Zénith d’Auvergne events venue! The public flocked to the show and the Salers breed packed the house all Thursday from start to finish. The breeders thoroughly enjoyed showing their animals over the highly professional 10-hour event. This first edition proved a resounding success!», claims Bruno DUFAYET, President of Groupe Salers Evolution, the French Salers breeders association. This was the first time the Zénith has been used for this kind of event, and the venue proved well geared to showcasing the quality of the animals on show.
The EUROBRUNE show satisfied with its new venue
The SOMMET DE L’ELEVAGE marked another first by hosting the European Brown Swiss competition. “The SOMMET offered the ideal venue for our competition: the various countries competing rose to the occasion, and all were pleased with the contacts made and the fantastic logistics facilities available», said Olivier BULOT, Head of Brune Génétique Services.
Montbeliarde cows, Charollais sheep: dedicated competitions for all!
The Interregional Montbeliarde breed show, the most important event on the breed’s 2009 calendar, was held at the 2009 SOMMET DE L’ELEVAGE. Patrick FAILLE, President of the Massif-Central federation of Montbeliarde breeders, revealed how “Hosting the competition at the SOMMET gives this already important competitive breed show even more reach”. Refocusing on sheep breeds, 120 Charollais sheep from various regions across France were on show at the national Charollais sheep competition. “The SOMMET really is a key event in the calendar, as it enables us to network important contacts and to showcase the breed in front of national and international buyers!”, says Hubert BURTIN, President of the breed group.